Marketing and Online Promotion of OPTIROX S.R.L.

Abstract

This study explores the impact of Google services on the marketing strategy of S.C. OPTIROX S.R.L., with a focus on Google Maps and Google Ads. The research highlights the significance of customer reviews, online visibility, and paid advertising in attracting new customers and maintaining brand reputation. By leveraging these tools, OPTIROX has effectively enhanced its digital presence and increased engagement. The study incorporates industry perspectives (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to validate the role of online marketing in business growth.